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Ubisoft decides to stop selling obligatory DLC

After the continuing success of Rainbow Six: Siege’s approach to DLC, Ubisoft has now announced that it will no longer be selling expansion packs that are required to enjoy the core element of its games. The DLC via free map packs and optional character purchases was clearly well received as the game has a higher player count today, compared to when it was released last December.

Ubisoft’s vice president of live operations Anne Blondel-Jouin told Gamesindustry.biz the publisher plans to support their future games for up to five to ten years. Furthermore, she expressed her view on DLC: “if it’s not adding something on-top of the actual experience of the game, then it is no good.” This is a strong statement which hasn’t been acknowledged with past Ubisoft titles, so perhaps this is the turning point.

She adds: “Because you’ll be asking for more money for the wrong reasons. Also, if the content is compulsory for the gamers, it’s no good as well.” Regarding good DLC, she states: “It is a way to deliver more fun to gamers, but they have a choice to go for that extra fun or not.

“Nobody is making you buy if you don’t want to, but it is another way to have a different entertainment experience. If you’re with your kids, and there’s a toy you want to get, we will make sure it is an extra experience. It won’t be the case if you don’t buy it then you can’t do anything else. It wouldn’t work if it was about making it compulsory for gamers.

“No more DLC that you have to buy if you want to have the full experience. You have the game, and if you want to expand it—depending on how you want to experience the game—you’re free to buy it, or not.”

All of this news is exciting to see as Ubisoft have been notorious for releasing controversial DLC in the past. Furthermore, with EA releasing only free DLC with Titanfall 2, the future of DLC could look bright, but we, as gamers, must support this policy.

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